An easy-to-use, engaging mobile application designed to gain real-time feedback and detailed insight on people satisfaction, performance and motivation.
Based on robust psychological principles
Taps into the hearts and minds of customers and staff
Captures real-time emotional and objective responses
Marries quantitative hard data with qualitative soft data
To better understand expectation, satisfaction and motivation
Instant feedback and detailed insights for informed decisions
SMYLR’s uniqueness is how it uses robust psychological principles that delve beyond the typical one or two dimensional feedback approach of “how was it” and “did it meet expectations”.
What did the respondent anticipate before the experience? Sets the baseline for delivery vs promise.
How much does this aspect actually matter? Focuses effort on what respondents value, not what you assume.
How was actual delivery? Combined with the other dimensions, each answer produces one of 24 named outcomes.
What emotional state is the respondent in right now? Adjusts interpretation to account for how they’re feeling.
The snap-judgement rating. Compared against detailed scores by the Columbo algorithm to detect contradictions.
Questions are designed using emoticons and colour graphics to engage the user and accurately reflect how they are thinking and feeling. Meeting the expectations of a fast, mobile responsive world, the application is accessed through phones and tablets.
Combines tacit knowledge with explicit feedback. Captures both how people feel and what they think, uncovering insights that traditional surveys miss entirely.
Every response is weighted through a 343-row permutation matrix mapping expectation, importance, and experience to reward, penalty, status and trending values.
A 49-row matrix rule table combines respondent mood with overall experience to produce weighted anticipation scores, adjusting for emotional state at time of response.
Founded on clinical and business psychology principles underpinned with bespoke algorithms
Taps into the hearts and minds of your customers and staff to understand what truly drives behaviour
Quick to install, no app download needed. Captured on the go through any mobile browser
Captures real-time emotional and objective responses the moment they happen, not days later
Marries quantitative hard data with qualitative soft data in one unified analysis
Real-time analytical and insightful reporting helps drive the business forward and avoid costly assumptions
SMYLR is led by business psychology. Following an initial consultation, we formulate specific clusters of questions. The link is sent to respondents on the agreed date. Reports are generated in real-time.
Respondents drag an interactive smiley face up or down to rate their overall experience on a 7-point scale. Instant, intuitive, no explanation needed.
For each aspect, respondents rate Expectation, Importance, and Experience using a number wheel. Three dimensions per question, capturing the full picture.
A mood check captures emotional state. The Columbo algorithm detects contradictions between the overall rating and detailed scores, prompting reconsideration.
SMYLRs guarantees speed of real-time reporting and in-depth insight. Reports are graphically presented to give you immediate insights — 4 tactical and 8 strategic, delivered in real-time.
Importance vs experience scatter. Identifies strengths, focus areas, over-delivery, and low priorities.
Which aspects reward when done well vs penalise when done poorly. Reveals hygiene factors and differentiators.
Seven-level emotional breakdown per question. Stacked bars from Excellent to Nightmare across the full spectrum.
Pre-experience anticipation mapped against importance. Shows where expectations create pressure to deliver.
Every response maps through the permutation matrix to a named outcome: from “Nailed It” to “Night Mare”.
Overall experience distribution with mood overlay. Profile segmentation compares groups for targeted action.
Just like the famous detective, SMYLRs spots when something doesn’t add up.
Respondent gives an overall rating of 6/7 (Great)
But their detailed experience scores average only 3.2/7
The Columbo screen appears: “Your overall rating was Great, but your detailed scores suggest Disappointing. Would you like to reconsider?”
This eliminates snap-judgement bias and produces more accurate, reliable data for your reports.
SMYLRs helps companies answer their most important questions — from “Which customers hold the highest value?” to “How sensitive are employees to changes?”
Map areas of untapped potential and identify what drives loyalty and advocacy.
Understand how sensitive employees are to changes. Improve engagement and retention.
Test new products in your market. Compare against competitors with real data.
Pre and post surveys capture anticipation before and experience after to measure impact.
Compare brand perception across segments and markets with weighted insights.
Measure satisfaction through the recruitment journey from application to placement.
Understand employee expectations and satisfaction at each career stage.
Insight on stands, sessions, speakers — real-time feedback while the event is live.
Experience the interactive smiley survey yourself. Two minutes is all it takes to see the difference.
Try the Demo Survey →